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<rss xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><atom:link rel="hub" href="http://tumblr.superfeedr.com/" xmlns:atom="http://www.w3.org/2005/Atom"/><description>LimeJam is a global brand communication consultancy.

We work with companies to help them envision, design &amp; deploy brand strategies for their products or services.</description><title>LimeJam Blog</title><generator>Tumblr (3.0; @limejam)</generator><link>http://limejam.tumblr.com/</link><item><title>Most Valuable Global Brands 2012 is published</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_m4hi65g3Ld1qas2heo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Most Valuable Global Brands 2012 is published&lt;/p&gt;</description><link>http://limejam.tumblr.com/post/23613458110</link><guid>http://limejam.tumblr.com/post/23613458110</guid><pubDate>Wed, 23 May 2012 18:37:17 +0200</pubDate><category>brandz</category><category>branding</category><category>infographics</category></item><item><title>thedsgnblog:

David Schwen  |  http://www.dschwen.com
the design...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lyl28kv3DU1r5vojso1_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://24.media.tumblr.com/tumblr_lyl28kv3DU1r5vojso2_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;p&gt;&lt;a class="tumblr_blog" href="http://thedsgnblog.tumblr.com/post/16725226786/david-schwen-http-www-dschwen-com-the"&gt;thedsgnblog&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;strong&gt;David Schwen&lt;/strong&gt;  |  &lt;a href="http://www.dschwen.com"&gt;&lt;a href="http://www.dschwen.com"&gt;http://www.dschwen.com&lt;/a&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;the design blog:&lt;/em&gt; &lt;a href="http://www.facebook.com/thedsgnblog"&gt;facebook&lt;/a&gt; | &lt;a href="https://twitter.com/#%21/thedsgnblog"&gt;twitter&lt;/a&gt;&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://limejam.tumblr.com/post/16778750556</link><guid>http://limejam.tumblr.com/post/16778750556</guid><pubDate>Mon, 30 Jan 2012 22:51:16 +0100</pubDate></item><item><title>12 trends for 2012</title><description>&lt;p&gt;We are happy to share with you 12 Trends for 2012 in the area of media, communications and technology, written by Dan Calladine, Head of Media Futures, Aegis Media. These trends are grouped and clearly indicte the value and impact for brands in many filds.&lt;/p&gt;
&lt;p&gt;&lt;iframe frameborder="0" height="426" marginheight="0" marginwidth="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/10613573?rel=0" width="500"&gt;&lt;/iframe&gt;&lt;/p&gt;</description><link>http://limejam.tumblr.com/post/16778278989</link><guid>http://limejam.tumblr.com/post/16778278989</guid><pubDate>Mon, 30 Jan 2012 22:43:00 +0100</pubDate><category>trends</category><category>trends2012</category></item><item><title>Отношения заказчик-исполнитель в виде бытовых сценок</title><description>&lt;iframe width="400" height="300" src="http://www.youtube.com/embed/oxUbXgGnSyA?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Отношения заказчик-исполнитель в виде бытовых сценок&lt;/p&gt;</description><link>http://limejam.tumblr.com/post/9667118497</link><guid>http://limejam.tumblr.com/post/9667118497</guid><pubDate>Thu, 01 Sep 2011 17:02:20 +0200</pubDate></item><item><title>Просто для наших друзей и клиентов.</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lccysfdJEQ1qas2heo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Просто для наших друзей и клиентов.&lt;/p&gt;</description><link>http://limejam.tumblr.com/post/1662293020</link><guid>http://limejam.tumblr.com/post/1662293020</guid><pubDate>Tue, 23 Nov 2010 23:07:26 +0100</pubDate><category>mazurenko</category><category>design</category><category>minimalism</category></item><item><title>100 inspirational ideas</title><description>&lt;p&gt;
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&lt;/p&gt;</description><link>http://limejam.tumblr.com/post/1652387115</link><guid>http://limejam.tumblr.com/post/1652387115</guid><pubDate>Tue, 23 Nov 2010 00:21:00 +0100</pubDate><category>ideas</category><category>inspiration</category></item><item><title>Разработка под Windows Phone 7</title><description>&lt;p&gt;
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&lt;/p&gt;
&lt;p&gt;Windows Phone 7 только запущен в Европе, Азии и США. Тем не менее, новейшей платформе уже предрекают большое будущее.&lt;/p&gt;
&lt;p&gt;Возможно, более чем любая другая компания, Майкрософт отличается тем, что предоставляет разработчикам мириады информационных ресурсов и средств для реализации самых смелых идей. Тут, можно сказать, знаменитая речь Стива Баллмера “Developers, Developers, Developers” близка к реалиям.&lt;/p&gt;
&lt;p&gt;Windows Phone 7 только вышел в свет, средства разработки развиваются. А всё таки, если вы знакомы с C#, .NET, Silverlight или WPF, начать построение приложений для Windows Phone 7 будет для вас достаточно просто.&lt;/p&gt;
&lt;p&gt;Вот несколько мест, с которых вы сможете начать свой путь разработки приложений для Windows Phone 7:&lt;/p&gt;
&lt;h2&gt;Полезные ресурсы&lt;/h2&gt;
&lt;ul&gt;&lt;li&gt;&lt;a href="http://create.msdn.com/"&gt;App Hub&lt;/a&gt; — Портал корпорации Майкрософт для разработчиков Windows Phone 7 и Xbox 360. Он обеспечивает доступ к инструментам, форумам, блогам и документации от экспертов.&lt;/li&gt;
&lt;li&gt;&lt;a href="http://msdn.microsoft.com/en-us/wp7trainingcourse_wp7gettingstarted_unit.aspx"&gt;Getting Started with Windows Phone&lt;/a&gt; — Эта страница содержит ссылки на практические работы и видео о том, как начать работу по разработке для Windows Phone 7.&lt;/li&gt;
&lt;li&gt;&lt;a href="http://channel9.msdn.com/Learn/Courses/WP7TrainingKit/WP7Silverlight"&gt;Silverlight for Windows Phone&lt;/a&gt; — Портал предлагает уроки по вопросам использования Silverlight для построения приложений Windows Phone 7.&lt;/li&gt;
&lt;li&gt;&lt;a href="http://msdn.microsoft.com/en-us/wp7trainingcourse_wp7xna_unit.aspx"&gt;XNA Framework 4.0 for Windows Phone&lt;/a&gt; — Этот учебный курс содержит уроки и видео для использования XNA Framework в построении игр под Windows Phone 7.&lt;/li&gt;
&lt;li&gt;&lt;a href="http://blogs.msdn.com/b/microsoft_press/archive/2010/10/28/free-ebook-programming-windows-phone-7-by-charles-petzold.aspx"&gt;Программирование для Windows Phone 7, Charles Petzold [eng]&lt;/a&gt; – Электронная книга, бесплатно&lt;/li&gt;
&lt;li&gt;&lt;a href="http://www.jeffblankenburg.com/post/31-Days-of-Windows-Phone-7.aspx"&gt;31 Days of Windows Phone 7&lt;/a&gt; – Увлекательное путешествие сквозь массу различных тем в области развития для платформы Windows Phone 7.&lt;/li&gt;
&lt;li&gt;&lt;a href="http://lukianets.tumblr.com/post/1565542463/microsoft-wp7-ui-design-template"&gt;Шаблоны UI&lt;/a&gt; для Windows Phone 7&lt;/li&gt;
&lt;/ul&gt;</description><link>http://limejam.tumblr.com/post/1537524666</link><guid>http://limejam.tumblr.com/post/1537524666</guid><pubDate>Thu, 11 Nov 2010 00:31:00 +0100</pubDate><category>WP7</category><category>Windows Phone 7</category><category>METRO</category><category>Mobile</category></item><item><title>Фотоотчёт о том, как наш стартап DreamersDo участвует в...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_l53qgxzSPh1qbxa8zo2_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://24.media.tumblr.com/tumblr_l53qgxzSPh1qbxa8zo4_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://24.media.tumblr.com/tumblr_l53qgxzSPh1qbxa8zo5_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/tumblr_l53qgxzSPh1qbxa8zo6_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/tumblr_l53qgxzSPh1qbxa8zo9_r1_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://24.media.tumblr.com/tumblr_l53qgxzSPh1qbxa8zo10_r1_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/tumblr_l53qgxzSPh1qbxa8zo13_r1_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/tumblr_l53qgxzSPh1qbxa8zo14_r1_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/tumblr_l53qgxzSPh1qbxa8zo15_r1_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/tumblr_l53qgxzSPh1qbxa8zo16_r1_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;p&gt;Фотоотчёт о том, как наш стартап &lt;a href="http://dreamersdo.travel"&gt;&lt;strong&gt;DreamersDo&lt;/strong&gt;&lt;/a&gt; участвует в Enterprise 2.0 форуме в Милане&lt;/p&gt;
&lt;p&gt;&lt;a href="http://dreamersdo.tumblr.com/post/774095327/enterprise-2-0"&gt;dreamersdo&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p class="MsoNormal"&gt;June 10, 2010 - Milan, Italy&lt;/p&gt;
&lt;p class="MsoNormal"&gt;DreamersDo participated at BarCamp seminar held within Enterprise 2.0 &amp; Social Media International forum. Here we shared &lt;span xml:lang="EN-GB" lang="EN-GB"&gt;our approach to &lt;/span&gt;&lt;strong&gt;Community management and Customer engagement&lt;/strong&gt; providing some examples from DreamersDo activity in social media communications.&lt;/p&gt;
&lt;p class="MsoNormal"&gt;Check out the &lt;a title="DreamersDo Picasa channel" href="http://bit.ly/9DAkRM"&gt;photo&lt;/a&gt; from the event!&lt;span xml:lang="EN-GB" lang="EN-GB"&gt; &lt;/span&gt;&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://limejam.tumblr.com/post/776052191</link><guid>http://limejam.tumblr.com/post/776052191</guid><pubDate>Tue, 06 Jul 2010 10:00:01 +0200</pubDate><category>DreamersDo</category><category>speaking</category><category>forum</category><category>e20</category><category>Milan</category></item><item><title>Innovation. The role of Design</title><description>&lt;p&gt;
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&lt;/p&gt;
&lt;p&gt;&lt;!-- more --&gt;Article repost from &lt;a href="http://www.designcouncil.org.uk"&gt;http://www.designcouncil.org.uk&lt;/a&gt;&lt;/p&gt;
&lt;h2&gt;Jonathan Salem-Baskin&lt;/h2&gt;
&lt;h3&gt;Global Brand Strategist&lt;/h3&gt;
&lt;h4&gt;Design, structure and purpose&lt;/h4&gt;
&lt;p&gt;Design is the order and sense that we impart on otherwise chaotic existence. Design is the structure that we as humans impose over what is&amp;#8230; it’s the meaning we give to experience that in and of itself that might not have any meaning. Design is structure and purpose where maybe none exists naturally.&lt;/p&gt;
&lt;h2&gt;Roberto Verganti&lt;/h2&gt;
&lt;h4&gt;Design, innovation and meaning&lt;/h4&gt;
&lt;p&gt;So, what is the function of design? Design has a very important connection to the innovation of product services and business models, and the way design can innovate things is by changing the meaning or making things more meaningful. Actually the definition of design comes from the Latin word which is designare, and designare means designate, so giving meaning to things. It’s not about the style, it’s not about the technology, it’s not about the functionalities. What is the meaning that people give to this product? And design is about the innovation of this meaning.&lt;/p&gt;
&lt;h2&gt;Paul Bennett&lt;/h2&gt;
&lt;h3&gt;IDEO&lt;/h3&gt;
&lt;h4&gt;Putting design at the heart of business strategy&lt;/h4&gt;
&lt;p&gt;Design is business and business is design. The two are absolutely intrinsically linked, in my opinion. I think that businesses that don’t understand fundamentally that department is not just about the decoration of something but it’s about the solution and it’s about the way to design forward and it is strategic, I don’t think that those are the businesses that are going to survive. I think businesses that fundamentally put design in the middle of their strategy and use design as a way to move forward are the businesses that, certainly the businesses that we work with and the businesses that I would encourage other people to work with.  &lt;/p&gt;
&lt;h2&gt;Robin Bew&lt;/h2&gt;
&lt;h4&gt;Design and radical business innovation&lt;/h4&gt;
&lt;p&gt;Well design is absolutely central to this, because of course while you can do things incrementally; actually really eliminating waste from your production process often means completely re-engineering the way that you do things.  And that requires more than just a few tweaks here and there; often that means completely re-thinking the entire production process, in a way which is more efficient and more effective, and more suitable for a world in which resources are costly.  So I think it does speak to the design imperative.  You can be incremental, but if you&amp;#8217;re really serious about making a big change to the business, well you have to think more big deal than that.&lt;/p&gt;
&lt;h2&gt;Jonathan Salem-Baskin&lt;/h2&gt;
&lt;h4&gt;Design and customer expectation&lt;/h4&gt;
&lt;p&gt;In my broad definition of design it would be everything from how governments are structured and run to how products are built and offered, how religions are founded and experienced. The easy ones of course, the ones that come to mind are Apple and Harley Davidson, places where you have a tangible product that’s been designed, not just to meet customer expectations but in fact to anticipate them. There are a lot of examples in the hospitality industry, Four Seasons and Ritz Carlton did it somewhat similar, Virgin, Jet Blue in America are examples of it, but ultimately design is about giving people what they need whether or not they know they need it, and doing so in a way that makes them feel like they asked for it.&lt;/p&gt;
&lt;h2&gt;Nick Jankel&lt;/h2&gt;
&lt;h4&gt;Design and open innovation&lt;/h4&gt;
&lt;p&gt;I work a lot in open innovation, which basically means opening up the boundaries of your business to ideas from all sorts of different directions. Designers can obviously be some of those people, but what I think actually designers could do if they want to make use of the opportunities over the next ten years is to think of themselves less as service providers, or producers actually, of stuff, you know, artwork, ultimately, and think much more about how they can use design as an ethos. Design thinking as it’s known is part of that, but the whole idea of a merger, co-creativity, it’s inherently design led, but it will need designers to move from the I&amp;#8217;m the genius, I know best, I can tell a consumer what he wants before he wants it type mentality, and move to a I&amp;#8217;ve got some skills, some talent, some vision, some exciting ideas, and working with real people in all different parts of the organisation, we can co-create something of true lasting value and beauty.&lt;/p&gt;
&lt;h2&gt;Roberto Verganti&lt;/h2&gt;
&lt;h4&gt;Incremental or radical innovation?&lt;/h4&gt;
&lt;p&gt;It really depends on the type of innovation you’re aiming at. If you’re doing incremental innovation then the typical process of getting close to users, understanding how users give meaning to things is very useful. But if you’re targeting a more radical type of innovation, if you radically want to change the meaning of things like the Nintendo Wii, it’s a radical change of meaning, and then you actually have to step back from users. Because otherwise users pull you into the current meaning of things and you want to envision the meaning by working with interpreters, other people outside your company typically, that can help you to see the experience of how people give meaning to things from a different perspective.&lt;/p&gt;
&lt;h2&gt;Bonnie Dean&lt;/h2&gt;
&lt;h4&gt;Design, culture change and risk&lt;/h4&gt;
&lt;p&gt;I think most companies, if you interviewed them after they had been through a design intervention would say that it brought a lot of intangible things that are harder to measure. And for many, it’s helped change their culture and it’s made it a more open culture, it’s made it more adventurous, and it’s made them understand how to assess risk differently in ways that the risks they choose to take, they have more chance of being commercially successful with those risks.&lt;/p&gt;
&lt;h2&gt;Jeff Denby&lt;/h2&gt;
&lt;h3&gt;PACT&lt;/h3&gt;
&lt;h4&gt;Making innovation happen&lt;/h4&gt;
&lt;p&gt;Design is absolutely core to what we do. It is not a value add piece. In fact, Yves Behar and his project are equity partners within the business, and so design is actually built into the corporate structure of PACT. It’s into our DNA. We cannot exist without considering design throughout all of our problem solving.&lt;/p&gt;
&lt;h2&gt;Paul Bennett&lt;/h2&gt;
&lt;h4&gt;Design thinking and its role in innovation&lt;/h4&gt;
&lt;p&gt;A gentleman asked me recently what is the best innovative, the most innovative business you have seen in years and I always talk about the Aravind Eye Hospital in Madurai in India. Why it is, is because on paper it sounds insane. So, you know, if somebody said to you in a brainstorm I want to build the MacDonald’s of eye care, we would all laugh at them, and he did it. He built a franchise model around low cost cataract surgery for people in a country where cataracts are an absolutely huge issue. The theory is that everybody who can pay pays for two that cannot. He has done that by breaking every single piece of the chain down into its constituent parts and designing optimally the right idea. So whether it’s the product, whether it’s the service, whether it’s the nursing, whether it’s the facility, whether it’s the testing, every single piece has been designed to be the most efficient and the most empathic that it can be. And by the way, he’s making a load of money. And by the way, he’s helping a bunch of people.&lt;/p&gt;
&lt;p&gt;I personally think we are at a really interesting moment in time. I think we are at a time, there’s a great phrase that I use a lot, it’s an Inuit proverb, which is the storm is the time to fish. I think the economic storm is still swirling over all of our heads, and I actually find that quite exhilarating. I think it’s a really good time to look at what you are doing, to look at how you are doing it, to sort of do stuff. I mean if you take the metaphor to its logical conclusion, the fish are under the surface and there’s a lot of really great ideas there to fish for. So to me, what I think we need in a time like this is action. So, you know, there’s a lot of discussion about design thinking. I think design thinking is fantastic, but I think we need to overlap design thinking with design doing, and this is about making stuff happen.&lt;/p&gt;</description><link>http://limejam.tumblr.com/post/773699052</link><guid>http://limejam.tumblr.com/post/773699052</guid><pubDate>Mon, 05 Jul 2010 21:09:01 +0200</pubDate><category>innovation</category><category>design</category></item><item><title>New pilot project in DanceSport</title><description>&lt;a href="http://2dance.tv"&gt;New pilot project in DanceSport&lt;/a&gt;: &lt;p&gt;&lt;img src="http://img691.imageshack.us/img691/2756/2dancelaunch.png"/&gt;&lt;/p&gt;
&lt;p&gt;Probably all of you missed new high quality, useful dance videos. LimeJam launches &lt;a title="2dance" href="http://2dance.tv"&gt;2dance&lt;/a&gt; to make you aware of all events,  fashion styles, seminars and competitions.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;2dance&lt;/strong&gt; team is located in Kiev, Ukraine. That is why  first you will see more locally related content.&lt;/p&gt;
&lt;p&gt;We plan 2dance.tv to be  international and open to everyone.&lt;/p&gt;</description><link>http://limejam.tumblr.com/post/731246481</link><guid>http://limejam.tumblr.com/post/731246481</guid><pubDate>Thu, 24 Jun 2010 14:40:45 +0200</pubDate><category>2dance</category><category>dance</category><category>video</category><category>start-up</category></item><item><title>Photo</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_l3ozr1mFNg1qas2heo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;</description><link>http://limejam.tumblr.com/post/676272207</link><guid>http://limejam.tumblr.com/post/676272207</guid><pubDate>Tue, 08 Jun 2010 12:57:01 +0200</pubDate><category>HR</category><category>team</category><category>work</category></item><item><title>LimeJam toolbar</title><description>&lt;a href="http://bit.ly/ljtoolbar"&gt;LimeJam toolbar&lt;/a&gt;: &lt;p&gt;&lt;img src="http://media.tumblr.com/tumblr_l3n6euJg3o1qa9reg.png"/&gt;&lt;/p&gt;
&lt;h1&gt;Download the &lt;a href="http://bit.ly/ljtoolbar"&gt;LimeJam toolbar for FREE&lt;/a&gt;&lt;/h1&gt;
&lt;p&gt;LimeJam toolbar is designed for you. &lt;a href="http://bit.ly/ljtoolbar"&gt;Download&lt;/a&gt; it for FREE and enjoy powerful tools and customized search engine.&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;You have multiple web e-mail accounts? Check them from one place without log-in procedures and time waste.&lt;/li&gt;
&lt;li&gt;Listen to Beatles Radio and add your favorite stations if you wish.&lt;/li&gt;
&lt;li&gt;Use Google-Powered Search&lt;/li&gt;
&lt;li&gt;Manage your Facebook account&lt;/li&gt;
&lt;li&gt;Don’t miss the weather forecast&lt;/li&gt;
&lt;/ul&gt;&lt;h1&gt;Supported Browsers&lt;/h1&gt;

&lt;p&gt;&lt;img alt="Firefox PNG Icon" src="http://www.iconspedia.com/uploads/1939285747877999830.png" border="0" height="64" width="64"/&gt;&lt;img alt="Safari PNG Icon" src="http://www.iconspedia.com/uploads/16521085171131557643.png" border="0" height="64" width="64"/&gt;&lt;img alt="IE PNG Icon" src="http://www.iconspedia.com/uploads/5736558462091099703.png" border="0" height="64" width="64"/&gt;&lt;/p&gt;</description><link>http://limejam.tumblr.com/post/672857189</link><guid>http://limejam.tumblr.com/post/672857189</guid><pubDate>Mon, 07 Jun 2010 13:41:24 +0200</pubDate><category>toolbar</category><category>tool</category></item><item><title>А вот и дизайн прототип для карточек программы лояльности нашего...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_l3cwx2uFmf1qas2heo1_r1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;А вот и дизайн прототип для карточек программы лояльности нашего туризм стартапа &lt;a href="http://dreamersdo.travel"&gt;DreamersDo&lt;/a&gt;&lt;/p&gt;</description><link>http://limejam.tumblr.com/post/654494590</link><guid>http://limejam.tumblr.com/post/654494590</guid><pubDate>Wed, 02 Jun 2010 00:24:00 +0200</pubDate><category>DreamersDo</category></item><item><title>Logo Design Trends 2010</title><description>&lt;p&gt;
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&lt;/p&gt;
&lt;!-- more --&gt;
&lt;p&gt;In &lt;a href="http://www.logolounge.com/articles/default.asp?ArticleID=782"&gt;his article&lt;/a&gt; Bill Gardner mentios that &lt;strong&gt;transparency &lt;/strong&gt;in logo design has become a bona fide design tool, like  type or color, not a trend. It’s too ubiquitous anymore to be considered  a direction: It just is.&lt;/p&gt;
&lt;p&gt;Also, &lt;strong&gt;brightness&lt;/strong&gt; in hue has become pervasive, likely due to the public’s  eye being thoroughly trained now for light-projected, on-screen color.  We now live in a RGB, not a CMYK world.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Text is ever more important in identity design&lt;/strong&gt;. Driven by the delinquent  dollar, clients and designers are working hard to make identity  messages more succinct and/or direct, and incorporating actual words  into logos makes the message all the more immediate. Some logos are  simply stuffed with information.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Use of color&lt;/strong&gt; is even more unrestrained now—which is somewhat  counterintuitive given the flu-ish economy. Rainbow-like color has moved  out beyond any preexisting symbolism and is often used to represent the  concept of &lt;strong&gt;full spectrum&lt;/strong&gt;, more choices, or additional capabilities.&lt;/p&gt;
&lt;p&gt;A highly encouraging trend is the emergence of innovative, &lt;strong&gt;fresh design  emerging from Eastern Bloc countries&lt;/strong&gt;. Designers there seem to have a  freeness that some Western designers have lost: They are more prone to  submit a whole range of dramatically different logo designs to a single  client, approaching the same problem from many directions. All trials  may not be successful, but the effort and exploration are there.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Scandinavian design&lt;/strong&gt; has also seen a shift of late, to a lighter, fresher  approach in design. The clean line and contemporary feel has always  been there, but designers are moving past even these factors. There’s a  real feeling of freedom and exploration here.&lt;/p&gt;</description><link>http://limejam.tumblr.com/post/600512350</link><guid>http://limejam.tumblr.com/post/600512350</guid><pubDate>Sat, 15 May 2010 12:11:00 +0200</pubDate><category>logo</category><category>design</category><category>trends</category><category>trends2010</category><category>corporate identity</category><category>brand</category><category>Branding</category></item><item><title>Which brandz are you?</title><description>&lt;p&gt;&lt;img alt="Cool Brands" src="http://media.tumblr.com/tumblr_l2ff5hqFMg1qa9reg.png"/&gt;&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;a href="http://mybrandz.com/"&gt;MyBrandz&lt;/a&gt; lets you discover cool brands, share info about any brand and  show off the things you own.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Tell us about your brands. &lt;strong&gt;Which brands are natively yours?&lt;/strong&gt;&lt;/p&gt;</description><link>http://limejam.tumblr.com/post/598862706</link><guid>http://limejam.tumblr.com/post/598862706</guid><pubDate>Fri, 14 May 2010 22:20:00 +0200</pubDate><category>brand</category><category>brandz</category></item><item><title>Поддерживаем LDS2010</title><description>&lt;a href="http://ldsukraine.org/"&gt;Поддерживаем LDS2010&lt;/a&gt;: &lt;p&gt;&lt;img alt="LimeJam supports LDS2010" src="http://static.tumblr.com/kxbnruh/Y1Vl2cte6/limejam_supports_lds2010.png"/&gt;&lt;/p&gt;
&lt;h2&gt;LEADERSHIP DEVELOPMENT SEMINAR 2010&lt;/h2&gt;
&lt;p&gt;Второй год поддерживаем конференцию &lt;strong&gt;LDS Ukraine&lt;/strong&gt;. В 2010 она становится международной.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://limejam.com"&gt;LimeJam&lt;/a&gt; ответственен за создание имиджа конференции и её присутствие в интернет. Следите за новостями конференции на &lt;a href="http://ldsukraine.org"&gt;официальном сайте&lt;/a&gt; и в &lt;a href="http://twitter.com/ldsukraine"&gt;Twitter&lt;/a&gt;&lt;/p&gt;
&lt;h3&gt;Цели конференции&lt;/h3&gt;
&lt;p&gt;Совершенствование лидерских и профессиональных навыков студентов с последующим использованием этих навыков для решения проблем в корпоративном и социальном секторах.&lt;/p&gt;
&lt;h3&gt;Задачи конференции&lt;/h3&gt;
&lt;ul&gt;&lt;li&gt; Предоставление возможности студентам встретиться с представителями бизнеса;&lt;/li&gt;
&lt;li&gt;Проведение интенсивной образовательной программы;&lt;/li&gt;
&lt;li&gt;Совершенствование лидерских и профессиональных навыков студентов. &lt;/li&gt;
&lt;/ul&gt;&lt;h3&gt;Дата проведения&lt;/h3&gt;
&lt;p&gt;С 14 по 18 июля 2010г&lt;/p&gt;</description><link>http://limejam.tumblr.com/post/594961698</link><guid>http://limejam.tumblr.com/post/594961698</guid><pubDate>Thu, 13 May 2010 12:52:00 +0200</pubDate><category>lds2010</category><category>ldsukraine</category><category>partners</category><category>support</category><category>leadership</category><category>conference</category></item><item><title>Interactive Projection Mapping</title><description>&lt;p&gt;
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&lt;/p&gt;
&lt;p&gt;Interactive projection mapping for Nokia Ovi Maps Activation in Covent Garden, london, April 2010.  Produced in one week using Afx and OFWs. The installation features custom optical flow, face tracking and some crazy complex arrow chess!&lt;/p&gt;</description><link>http://limejam.tumblr.com/post/587485325</link><guid>http://limejam.tumblr.com/post/587485325</guid><pubDate>Mon, 10 May 2010 21:36:56 +0200</pubDate><category>Nokia</category><category>technology</category><category>innovation</category></item><item><title>DreamersDo Brand Launch</title><description>&lt;a href="http://dreamersdo.travel"&gt;DreamersDo Brand Launch&lt;/a&gt;: &lt;p&gt;The brand of DreamersDo was launched officially on April 7th, 2010 and  presented via the landing page of the official website and main social networks  like Facebook and Twitter. Consumers would be able to enjoy the service at the  beginning of 2010 touristic season.&lt;/p&gt;
&lt;h3&gt;About the Company&lt;/h3&gt;
&lt;p&gt;DreamersDo was founded by an enthusiastic team of  professionals with highly diversified background. Based in Milan, the company  will bring to light destinations with strong cultural charisma, preserved  natural beauty and uniqueness. In its first year the business will start with  an exciting region in its motherland, Salento, Italy. The &lt;a href="http://www.dreamersdo.travel/"&gt;online portal&lt;/a&gt; is aimed at providing premium  information for active travelers, offering the opportunity to experience  different aspects of Salento.&lt;/p&gt;
&lt;h3&gt;Follow DreamersDo&lt;/h3&gt;
&lt;ul&gt;&lt;li&gt;Website: &lt;a href="http://www.dreamersdo.travel"&gt;&lt;a href="http://www.dreamersdo.travel"&gt;www.dreamersdo.travel&lt;/a&gt;&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Twitter: &lt;a href="http://www.twitter.com/DreamersDo"&gt;&lt;a href="http://www.twitter.com/DreamersDo"&gt;www.twitter.com/DreamersDo&lt;/a&gt;&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Facebook: &lt;a href="http://www.facebook.com/pages/Milan-Italy/DreamersDo/303069021324?v=app_4949752878"&gt;DreamersDo fan page&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Skype: &lt;a href="skype:dreamersdo.travel"&gt;dreamersdo.travel&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;h3&gt;Media contact&lt;/h3&gt;
&lt;p&gt;&lt;strong&gt;Ebru Savur&lt;/strong&gt; (Milan, Italy): ebru [at] dreamersdo.travel&lt;/p&gt;
&lt;h3&gt;Download DreamersDo Brand Launch Press Release in PDF&lt;/h3&gt;
&lt;p&gt;&lt;a title="Download PDF file" href="http://bit.ly/97gZ8X"&gt;&lt;img alt="DreamersDo brand launch [english] PDF" src="http://media.tumblr.com/tumblr_l0q31yDoKG1qbn3zt.png"/&gt;DreamersDo Brand Launch [english]&lt;/a&gt;&lt;br/&gt;&lt;a title="Download PDF file" href="http://bit.ly/9IK7kg"&gt;&lt;img alt="DreamersDo brand launch [italiano] PDF" src="http://media.tumblr.com/tumblr_l0q31yDoKG1qbn3zt.png"/&gt;Lancio del Brand DreamersDo [italiano]&lt;/a&gt;&lt;/p&gt;</description><link>http://limejam.tumblr.com/post/514059938</link><guid>http://limejam.tumblr.com/post/514059938</guid><pubDate>Mon, 12 Apr 2010 00:05:00 +0200</pubDate><category>DreamersDo</category><category>brand</category><category>italy</category><category>start-up</category></item><item><title>What is systems thinking?</title><description>&lt;p&gt;&lt;img src="http://media.tumblr.com/tumblr_l0bl7yGQlK1qa9reg.gif" alt="Systems thinking modelling"/&gt;&lt;/p&gt;
&lt;p&gt;The discipline of systems thinking evolved from the field of systems dynamics and is both a set of tools and a new way of thinking involving new language.&lt;!-- more --&gt; In systems thinking, we look at the whole system rather than trying to break it down into its individual parts; that is, we become expansive in our thinking rather than reductive. By looking at the whole, we are more capable of seeing interrelationships and patterns over time. We also begin to understand that the presenting problem may be symptomatic of deeper issues within the system, and so we start looking for the root causes. In doing so, we move away from assigning blame and focus on the desired outcomes.&lt;/p&gt;
&lt;p&gt;Systems thinking is proactive and circular in nature, as opposed to linear thinking, which tends to be reactive. There are three key concepts of systems thinking: reinforcing feedback, balancing feedback, and delays. Reinforcing or amplifying feedback loops are what fuel growth or create decline in systems. They either spiral up or down, although they rarely occur in isolation. There are limits both to growth and decline. A simple example of a reinforcing loop is how an organization’s productivity can influence growth which, in turn, influences financial rewards which comes full circle to influence productivity. This loop can move in either a positive direction or a negative direction but ultimately stops at an outer limit.&lt;/p&gt;
&lt;p&gt;Balancing or stabilizing feedback loops are those that attempt to maintain equilibrium. These systems are goal oriented and will do whatever is necessary to reach or maintain that goal. The previous example of driving a car is a balancing loop because the goal is to reach the desired destination. The driver will do what it takes to reach that destination in a safe and efficient manner. In organizations we are bumping up against a balancing loop when our attempts to make change only bring us back to where we started. We are encountering resistance to change because the existing system is attempting to maintain a particular goal. That goal, however, may not be obvious; we may find we need to uncover the mental models that are keeping that system in place before we have any hope of changing it.&lt;/p&gt;
&lt;h3&gt;More&lt;/h3&gt;
&lt;p&gt;To see more on systems thinking from LimeJam, please refer to systemic innovation seminars {in russian}: &lt;a href="http://limejam.tumblr.com/post/248906660/limejam-marketius6"&gt;systemic innovation&lt;/a&gt;, &lt;a href="http://limejam.tumblr.com/post/248524870/sustainable-development-systems"&gt;sustainable development&lt;/a&gt;&lt;/p&gt;</description><link>http://limejam.tumblr.com/post/493464306</link><guid>http://limejam.tumblr.com/post/493464306</guid><pubDate>Sat, 03 Apr 2010 17:09:00 +0200</pubDate><category>systems</category><category>system analysis</category><category>thinking</category><category>systems thinking</category><category>TRIZ</category><category>innovation</category></item><item><title>Инфографика. Особенности визуальной коммуникации</title><description>&lt;blockquote&gt;Когда ты рассмотришь какой-нибудь орган спереди, с соответствующим нервом, сухожилием или веной, берущими начало на противоположной стороне, тогда тебе будет показан тот же орган сбоку или сзади, не иначе, как если бы этот орган находился у тебя в руках и ты поворачивал его в ту или другую сторону до тех пор, пока не получишь полного представления о том, что ты желал знать.&lt;/blockquote&gt;
&lt;!-- more --&gt;
&lt;p&gt;&lt;img src="http://media.tumblr.com/tumblr_kzxmzhrbJp1qa9reg.jpg" alt="Leonardo Da Vinci Infographics"/&gt;&lt;/p&gt;
&lt;p&gt;Леонардо, казалось бы, забывал, что он сам же превозносил художника  (рисовальщика) за способность сразу, &amp;#8220;в одно мгновение&amp;#8221; показать целое в  отличие от поэта и музыканта. Его замысел в отношении анатомических  рисунков шел вразрез с подобной декларацией: здесь на сцену выступала  именно та последовательность во времени, которую он считал неизбежным и  неустранимым изъяном поэтических и музыкальных произведений. Сюита  анатомических рисунков должна показывать орган последовательно со всех  сторон, как если бы мы поворачивали его в своих руках. (W. Аи. I, 2, стр. 764-765)&lt;/p&gt;
&lt;p&gt;
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&lt;/p&gt;</description><link>http://limejam.tumblr.com/post/476575162</link><guid>http://limejam.tumblr.com/post/476575162</guid><pubDate>Sat, 27 Mar 2010 09:33:00 +0100</pubDate><category>design</category><category>gip2010</category><category>infographics</category><category>leonardo</category></item></channel></rss>
